Vox Media Journalist Wins MMA Journalist of the Year for 3rd Straight Year

Ariel Helwani is “one of the very best digital media sports journalists”

January 14, 2012 — MMA Fighting’s Ariel Helwani won MMA Journalist of the Year at the World MMA Awards for a third straight year January 11. The show will air on January 20 on Fox Sports Net. 

"MMA journalism has really evolved over the last couple of years," Helwani said Saturday. “Like the sport we’re evolving: great young journalists coming up asking good questions, being professional, taking the job seriously. A few years ago you couldn’t always say that, so I’m really proud to be a part of the MMA media corps, and I think along with the sport and the fighters we’ll continue to evolve and we’ll be there with the NFL and the NBA and Major League Baseball.”

The winners are determined by fans who vote prior to the awards. 426,219 votes were cast for the 2012 awards. 

Kevin Lockland, vice president of editorial operations at SB Nation, said, “Ariel is not just a great MMA journalist, but he’s one of the very best digital media sports journalists. A true digital native. He is a journalist who truly connects, listens and interacts with his viewers, readers and fans. His fans just don’t like him for that, they love him.”

Vox Media’s SB Nation, the nation’s largest and fastest growing independent online sports network, acquired combat sports site MMA Fighting in November of 2011.

"Our model is to find the best digital talent and put it on our digital platform," Vox Media CEO Jim Bankoff said at the time.

Helwani said he was humbled by the recognition: “I’ve only been doing this for 5 years so it’s pretty amazing to know that I’ve won this 3 times in a row. What makes this award so special to me is that it was given to me by the fans. There is no way I would be here without them, and I’m so grateful to have such a loyal community around me”



Callie Schweitzer

Director of Marketing & Special Projects


About Vox Media

Vox Media is one of the fastest growing online publishers, focused on the sports, personal technology and gaming categories, reaching a combined audience of more than 35 million users per month. SB Nation, its sports brand, boasts 300 individually branded, fan-centric sports communities, each covering a specific professional or college team, league or sport. In November 2011, Vox Media launched The Verge, which has quickly established itself as a category leader and the fastest growing site that covers technology. In October 2012, Vox launched Polygon, a site dedicated to news and community for fans of gaming, anchored by an all-star roster of writers. All Vox Media sites are built upon its world-class proprietary publishing platform, Chorus.

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